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Monterrey, N. l., Mexico. One by one, the large printed newspapers in the United States have fallen victims of the migration of advertising to the internet and the global financial crisis. They have closed ancient newspaper dating back to 1860 and its permanence is on-line, such as the Seattle Post Intelligence and speaks of the San Francisco Chronicle to follow that same path. The closure of newspapers in United States is catastrophic and there are thousands of journalists, photographers, collaborators and employees who have been left without employment. In the case of Mexico, in the paradox, there have been closures of newspapers as those that occurred after the 1995 crisis. But most of the national newspapers called are with pins in the publishing market, inert before the barrage of the internet.
In Monterrey, some newspapers do not have nor page on the network while the leader, El Norte, merges sections. Since 1995 it did not retrieve new sections cancelled by the crisis and the difficult situation is now clearer. In the busiest corners of the Metropolitan Monterrey sold El Norte and gives the Metro. The battle is uneven: the local newspaper costs more in their manufacturing than the retail price, but compensates with advertising: the global free newspaper has capital from abroad and struggling to gain advertising contracts in a war of survival with multiple battle fronts. The printings of print media in Monterrey are short given the size of the Monterrey city; without being a master of marketing, it is easy to detect the situation at any convenience store. At eight in the evening is the newspaper RYA North and Millennium: other media have diluted presence. A person arrives at the convenience store, observes the covers and by 15 pesos buy a hot dog that has as a promotion a drink free. There is hunger for eating, and little to read, is the lesson that leaves the current economic situation.
But in this editorial war of survival, is exclusivity, design and promotion in search media guerrilla readers what will make the difference. If you close a newspaper between 400 and 150 thousand copies daily in the United States, what is expected in Mexico and Monterrey?. Question of remembering the closure of El Tiempo and more news in 1984, the rostrum of Monterrey in 1995 or recently word of Saltillo, on December 3, 2008. In short… If the newspapers disappear there with what ripen avocados, picking up trash, cleaning glasses or educate dog… Professional journalist specialized in economy and finance that analyzes money and its impact on our lives in their various activities and modalities. A column of life and money. You can visit me at. regionegocios. com mx Blogs related Think Adoption First Seattle Post Intelligencer (blog) GolfScratch Oscar Fraustro and team win Pro-Am in Monterrey GolfScratch Antonio Maldondado, defends title in Monterrey McCloughan out as 49ers GM San Francisco Chronicle Comment on mathematical aliens the paradox of Ross Man presumed drowned off Pacifica beach San Francisco Chronicle Observatory competitiveness CNC in media highlights investment in Internet advertising will surpass the media digital media is imposed on printed media in us .: Wawis:.
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The destruction of free confidential documentation represents a novel contribution booming consumption of recovered paper as raw material by the paper industry in Spain, amounted to 1.319.000 tons, against 1.232.300 in the same period of 2009. Destruction of confidential documentation disposable services have contributed to this increase, and can be hired for free with professional companies such as recycling Dolaf. The recycling of paper in Spain continues to grow and has reached a rate of recycling in the first half of 2010 of 77.3% compared to the same period of last year 73.6. 2.552.000 tons of recovered paper have been used in the production of 3.106.100 tonnes of paper during the first six months of the year, resulting in Europe higher utilization rate: 82.2% (source: ASPAPEL). Collection channels are varied and range from the separate collection at source by means of specific containers located on public roads, until the industrial collected through sophisticated equipment of compaction, or services such as confidential destruction of confidential documents that are increasingly common in fulfilment of the LOPD. In these confidential destruction services, the priority is the safety of the information contained in the useless documents that are discarded daily in any Office, or promptly when dealing with obsolete files who have fulfilled the statutory periods of custody.
In any case, it’s documentation, although it is no longer useful to their producers, maintaining intact all your printed information that may be confidential or include personal data protected by the organic law on data protection. Recycling Dolaf is a company specialized in the provision of such services, and has launched an ambitious campaign under the slogan sustainable security, which consists of performing free of charge the destruction in high security of all sensitive paper received at its facilities in Madrid. The destruction is carried out by the crushing tiny particulate matter adjusted to rule DIN32757, in the presence of the person concerned if he requires it, and concluding the process with the issuance of a certificate with details of the service.
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We started the distribution of advertising this week in December by the company Egunon.net, of the Gureak newspaper. This cast will be throughout Guipuzcoa. Egunon currently 50 people and 11 branches in the territory of Gipuzkoa, making this much more efficiently how to do the work. Egunon belongs to the Network GO the only Spanish network of direct delivery of advertising in the mailbox of your clients and deal in hand. With this network egunon.net works and communicates in network with partners. This network covers the entire territory. You not outsource the service but they are the members themselves who are responsible for this.
Thanks to this network communication and service is unbeatable. Sevilla going to any partner of the GO network company can hire service in Seville and are the partners who are in charge of everything else in order to distribute everything you need the client in different points of Spain where you want the customer perform the distribution of advertising. EgunOn junk mail, is a service of the Gureak group that throws a new light on the traditional system of distribution, distribution of advertising and junk mail advertising and commercial. Egunon active the profitability and efficiency of the allocation of publicity thanks to a professional service deals and junk mail, from posters, sampling, pommingperching, distribution of samples. It offers a comprehensive service.
It is not only possible to carry out the junk mail, you can cover the process that a client can request. Thanks to your printing online and your promotional Marketing Department, is possible the obtaining of flyers, booklet printing, envelope printing, printing vouchers for hotels in Guipuzcoa, print calendars table, wall calendars… EgunOn through the mailbox and the delivery of advertising, offers to companies, businesses, municipalities and institutions key to access to the homes of their end customers through different deals and buzoneos.
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If you are already convinced you to acquire an investment fund will surely have still many doubts about because the investment world is a bit difficult to understand at first. A major concern of new investors is about yields, many have problems at the beginning to determine the profitability of the funds, so here I bring you a bit of information. The first thing you should know is that when it is said that you are going to acquire a mutual fund, the reality is that you’ll get a portion of the Fund, because as you know to get a mutual fund collects capital of different small investors like you, so in the end what you have is a participation in the Fund. Now then, the participation that you bring to the Fund and capital you have to pay is the net asset value of the investment fund. To calculate the net asset value of the investment fund, you have to divide the total assets of the Fund by the number of participants in the Fund.
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