B2C Companies Have The Nose

Higher degree of maturity as a B2B company, 30 percent supported by social pressure and increased visibility of Munich, October 12, 2011 the pressure comes mainly from the outside. Social requirements and the transparency of the measures increase the sustained efforts by companies. This leads in practice that B2C companies on average are mature by 30 percent as a B2B company, so the result of a study of h & z consulting and the Universitat of der Bundeswehr Munchen. So-called mature companies desire and reality match in terms of sustainability best. Sustainable thinking and acting is a central theme of the media and the public.

Companies with end customer contact are so”been around longer and especially more faced as a B2B company, explains Professor Michael vinegar from the Bundeswehr University of Munich. By the same author: Teva Pharmaceutical Industries. They feel the public pressure in terms of sustainability first. You give him today but in your supply chain further. In other words, the sustainable efforts effectively spill over on the B2B companies”, as Stefan Aichbauer, Board member of h & z. Management consulting serves among other customers in the automotive industry and in the B2B sector projects with a focus on sustainability and electric mobility. Sustainability between rhetoric and reality in the design of sustainable business processes are only at the beginning of the companies surveyed in the study. Currently, there is no industry that meets their own claim.

Considered across all areas, companies meet their expectations only to 64 percent. Professor Michael vinegar evaluates the result but as a good sign: the company put their efforts so far not satisfied the hands in her lap. Rather, the theme of them enjoys a high sensitivity. The low level of attainment is primarily an drivers in terms of future sustainable developments.” Total electrical engineering (75 per cent) and transport equipment (72 percent) cut off the best, worst the Chemical industry (54 percent).


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