Series: Loyal customers a valuable treasure (part 3/9) how wise it is to entertain his loyal customers and maintain, show impressively the results of a representative survey within the framework of the excellence barometer 2009. So, 57 percent of those surveyed would recommend their preferred provider while in a sporadic customer relationship, only 27 per cent do so. Who is faithfully connected to a provider, helps him 94 percent of complaints and 74 percent of participation in surveys, to be better. For a provider with which one has to do only every now and then, these numbers are much lower: amount to 77 and 41 percent, respectively. Even for a possibly necessary change, loyalty pays off. So, 82 percent of those polled would warn their favorite party, before it is too late. And 86 percent would be willing to return if the performance has improved again.
Only 33 percent of those surveyed warn an occasional provider. And only 66 percent would come back if necessary. All of this illustrates: a companies emotional and faithfully related customers are the true drivers of a positive business development. True to life? But who is faithful already today on lifetime? Decades of good relations have become a rarity values to be amazed. Persistent bindings are a discontinued model.
The constant change has long been normality. And why should that be any different when a customer relationship? Faster and faster turns the carousel from customers acquire, loyalisieren customers, customers lose. The question now is: this is a social phenomenon? Or about homemade? Looking for answers the usual suspects in mind come first: overproduction, cut-throat competition, high market transparency and comparability. Clearly, there is way too much of everything, we have buyer markets. Companies sell in full bellies, full closets and full production halls. We have customers all – perhaps on credit. We must not, we want to buy at most.
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