The logo, in my opinion, be the most important and complex design elements. The logo is as if the entire essence of the design decision. Despite the limited space, the logo contains a decent amount of information. Logo must possess special qualities that should linger in people's minds. Logo must be carefully thought out, skillfully executed and well-printed on a sheet of paper, or anywhere else. It is difficult to overestimate the importance of the color scheme for the logo. Here, of course, has its problems. The color is obviously highly subjective parameter.
A color that may have one individual to bring about positive emotions, otherwise will not cause any emotions, and in the worst case – even negative. Different emotions often cause contrasting colors So how do you choose the color? Using the preferences of the director? Or blunt a fashion? I believe that we should not go down this path. You would not should please everyone – we need only remember the elementary principles of selection panel. If you have an idea of color theory will be much easier to find the right color scheme. Note also these points: -Logo must work in a single color image or at least in the grayscale, though in recent years, this requirement becomes less necessary. Logo image in one color is caused by monetary considerations rather than aesthetic. You should always keep in mind how it will look at your logo, one-color version, for example, in the newspaper, when sending via fax, on the fabric. If this has piqued your curiosity, check out Wayne Holman. But now with this, though, it's easier.
More and more, we use printable documents in electronic form, all full color printing is cost-effective high-quality images on paper. Whatever it was, the main emblem, unless it was originally monochrome, should stowed in CMYK-range, that is the color logo should be included in the gamut of printing. Whichever color model – whether RGB or HSB – initially you do not use it in your work results must be submitted in CMYK-model. -Think about the semantic load of color and of related images that it invokes. Color has a huge impact on people's emotions and feelings. It is no coincidence orange and red colors are used repeatedly in food industry, as blue or blue can be found in the design of institutions that provide health care services. In general, do not forget about the psychological effects of color on humans. Sometimes the choice of colors for the sign rather simple and logical, that is, it seems pretty logical to use blue color for the logo, depicting the sky. But full of situations in which so easily not pick a palette. So what guide? In this case, you can go on the way of formalized selection of color combinations, such as the color wheel. But in each case you need to make sure that the colors looked quite clearly. To produce high quality logo should be a lot of knowledge – here and possession of color theory, composition and theory, and, obviously, a number of skills by working with graphical editors. Perseverance in improving the professionalism on the part of graphic design.
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