Consequently, competition among pharmacy establishments increases, which causes all the participants pharmaceutical market to choose a more active methods of competition and to apply the latest developments and various models of marketing and sales strategies. As well as our entire economy, pharmacy over the past twenty years has undergone many significant changes. From government agencies, subordinate to the Ministry of Health, the pharmacy became a segment of the market economy (with a very diverse composition of the owners) and now have worry not only about the health of citizens, they provide medicine, but also about his "economic health" – efficiency, profitability, competitiveness, and other important indicators. In addition to these parameters describing how the pharmacy retailer and their activities are regulated by a number of special laws and regulations, making the pharmaceutical business is very challenging. Survive in competitive environment, and actively develop the pharmaceutical industry help of modern information technology. One of the major trends in retailing – the formation of trade networks – is not passed, and pharmaceutical business: Today there is also an active "network building", accompanied by a redistribution of items between the government and commercial sectors (in favor of increasing the latter). This is done by the one hand, the consolidation of smaller networks, and on the other – the absorption of these small networks as "monsters" of the pharmaceutical market. In addition, large pharmacy chains are not only buying or replacing the independent pharmacy market with, but integrate them into your business in other ways, formally retaining their independence (franchise contract for the supply and so on).

At the same time occasionally is the emergence of new brands that claim to a niche in the pharmaceutical retail. Drugstore chains are now the most viable and profitable enterprises of the domestic pharmaceutical retail sector. This trend is objective, because in a highly competitive network structure in Unlike a single pharmacy has more resources to create an effective financial, procurement, marketing and management systems.

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