Central Russia

The material is permeable to air and water, protects plants from light night frost (up to -3-4 C) and cold fogs. Canvas creates a favorable microclimate and increases during the growing season. The material has high durability, comes with a UV stabilizer. Period of operation in Central Russia – Season 3. Mulch Spunbond density of 60 g / m (black) is designed to protect the soil from weeds (mulching).

In contrast to the sheltered, in the mulch spunbond has a special pigment that colors the canvas in black (so called "black spunbond"). As a rule, it has more than a covering, the surface density – 40-60 g/m2. Use as mulch material spunbond enables: reduce the rate of irrigation and evaporation of moisture from soil; ensure rapid heating of the soil and permanently maintain the required temperature; prevent contamination of fruits and berries, the formation of mold and mildew on the soil and plants; limit the growth of weeds, including years; reduce the need for pesticides and herbicides. The soil under the mulch of spunbond is not compacted, staying loose during the growing season of plants, without additional processing. Through porosity of the material, it is easy to pass water and liquid fertilizer. "Black" spunbond, remain on the ground in winter, fairly protects the roots from freezing. Thanks to a black color cloth absorbs heat radiation, which promotes a good warm-soil. It is very important for growing heat-loving plants such as melons, early vegetables and berries.

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The Economist

Business Magazines. While the world's designer labels actively exploit the ad space business magazines such as Forbes, The Economist, Business Week, informing, reminding, suggesting a highly educated and highly profitable audiences about the existence of fashion even in the clothing business, creating a new class of consumers of designer fashion products – the business elite – Russian advertisers totally ignore the possibility of this type of media. But in vain – that advertising in The Economist has allowed Giorgio Armani to attract new customers: men aged 25 to 50 years, actively engaged in the business. Standard newspaper in the world of designer brands to promote the newspapers, especially daily, are not used. Except, perhaps, are made only for urban illustrated weeklies, and even then, they usually do not publish ads themselves designer brands, and notification of sales and discounts at specific retail outlets. Russian fashion designer brands business wonderfully located away from the mainstream of the world, forming their own way to the consumer. This is the widest use in the Russian practice of advertising designer labels in black and white business press. With insurmountable technical limitations on color, quality, playability, and the short life cycle of the vehicle (not more than 24 hours), advertising in newspapers for designer clothing is extremely ineffective. However, this does not prevent the holders of licenses or franchise agreements with international designer brands in Russia to spend hundreds of millions of rubles on the ads to promote fashion products through the black and white newspaper. If you would like to know more about Teva Pharmaceuticals, then click here.

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Sharp Electronics

In Russia, sold more than 500 brands of mineral water and drinking water, while in America and Europe, the share of sales of private brands reaches 30-40% and is projected in some networks, it can be reduced to 60-80%. What companies? 1. Different and surprising. 2. Use emotion and inspiration against boredom and dissatisfaction. 3. Develop the quality of communication as a means of increasing competitiveness. 4.

Develop intuition as a tool to predict the market development. Driver 5. Life under the risk level of security in the world constantly decreasing. Environmental problems, economic crises, pandemics, nuclear threat, terrorism, constantly rising level of stress. Life at risk more and more influence on the economy, human values, the image life management.

This powerful driver stimulates economic approach to ecosystems, changing the logistics, the views on safety, nutrition and lifestyle. The fragility of the ecosystem creates a chaotic and complex area liability companies, and each person, which is to be resolved in the coming decades. The main trends are as follows. 1. Food = Health; "ECO" as a new value. Mass markets are born natural, based on ekotsennosti – ECO-production, mobilization and ECO ECO-town. Exploit the idea of "green" companies come to a real green product. For example, Sharp Electronics has developed an oven, which reduces the amount of fat eating habits. The oven heats to 570 degrees meal – as a result of fat evaporated and volatilized 2. Meaning as a new value. Instability in the world, growing threats, increased loneliness and responsibility of each of its life will strengthen the desire of man to understand its place and purpose and meaning of survival on earth. The thirst for meaning will affect the behavior, motivations, priorities and purchasing behavior. 3. Purchase your eyes open. In the next decade, manufacturers will be forced to post as much information about the product and its relationship to health, will develop new "codes", and the concept of the icon. Recent examples are: Carbon footprint – carbon footprint" which leaves each person buying anything. Carbon footprint labeling in the future will in any commodity, and they will compete at the level of less harm to the surrounding world. What companies? 1. Use health and environment as a motivating factor for buying 2. Invest in business ideas and new meanings in order to prevent the premature death of the company. Conclusion Only at first glance emerging trends of the future seem chaotic maps. Current trends – this is the future of innovation. Do not tell yourself "this will not happen," "but where is the guarantee?", "This far!" – Better to ask yourself: How will these trends may affect the vision and plans for my company? How to upgrade the business? How to get out on the consumers who are already "on the wave"? * Driver (born driver – the driver, host) literally means a product that gives the company the bulk of it is important for performance indicators (profit, turnover, the number of sales, etc.). In a figurative sense, the driver – driving the trend. ** The study, called Young Adults Revealed (Unveiled Youth") was held on Microsoft and Synovate in November 2008. among the 12 thousand young people. Article author: Anastasia Varaksina, brand agency director of strategic marketing and branding Mains, Novosibirsk article was published in the journal General Director, 4 (April 2010)

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